Communicating During a Crisis: What You Need to Know
The Fall 2007 issue of
Vita Opus offered the opinions of two experts in
the field of crisis communications.
An organization’s reputation is often its most
valuable asset. When that reputation comes under
attack, protecting and defending it becomes the
highest priority. When a crisis hits,
organizations often feel overwhelmed by the
media firestorm, often impacting the ability of
the entity to effectively respond. To emerge
with its reputation intact, an organization must
anticipate every move and respond immediately
and with confidence. Companies facing such a
threat will often bring in experienced crisis
communications specialists to help prepare and
guide them through the process.
Below is additional information that will help
you learn more about the field of crisis
communication and what steps you can take to
ensure that your organization is prepared to
effectively respond to a crisis.
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